Who We Are
Naseeha is a mentorship platform that brings people together, those with questions and those with experience, creating a space for real, one-on-one guidance
Life rarely comes with a manual.
You might be:
shaping your career or starting something of your own
relocating and adapting to a new environment
stepping into leadership or new responsibilities
or simply exploring what comes next
We've all been there. Searching through endless articles, scrolling advice threads, or quietly keeping questions to ourselves.
Most guidance today is either generic, inaccessible, or dependent on who you happen to know.
Real guidance isn't generic.
It's personal, lived, and shaped around your situation.
That's why we built Naseeha.
Giving you access to real, lived experience through private, one-on-one conversations.
Inspired by the Arab tradition of naseeha bi jamal — where sincere advice was considered as valuable as a camel — we're reimagining guidance for today's world.
We're Normalizing Asking
and Humanizing Helping.
Our Belief
We believe asking for help is a strength, not a weakness.
We believe lived experience is more powerful than generic advice.
We believe guidance should be accessible, contextual, and human.
When asking becomes normal, better decisions follow.
Founders
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Zouheir Tamim
Co-founder & CEO
I've always been the person friends reach out to with: "Got ten minutes?" I've seen how a short, honest conversation can cut through months of doubt. I've also seen why we hesitate to ask others for advice: pride, fear, and too much advice that feels generic or performative.
Why I started Naseeha
In our culture, nasiha—sincere advice—is a duty, not a favor. Yet today, asking is hard and guidance is gated. I've been both the one seeking and the one asked, and I've seen late-night messages and quick coffees change outcomes. I wanted a simpler way for that help to happen: private, dignified, and rooted in context. No gatekeeping. No ego. Just a conversation that moves you forward.
“Ask without shame. Help without hierarchy.”
Nader Kanounji
Co-founder & CTO
I spent my career building platforms at start-ups leading teams across geographies. I kept running into the same truth: most people hesitate to ask and when they do, they get generic, high-level answers that don't fit their lives.
Why I'm building Naseeha
Because I've watched good people stay silent when they needed help most.
Because one honest conversation has changed my path more than a hundred articles.
Naseeha is my way to make those conversations easy and normal: a place to ask without shame, be met with care, and leave with steps that fit your life. No performance. No pedestal. Just two humans, and a way forward.
“Make it easy to ask, safe to be honest, and simple to help.”
We're creating a space where asking is normal, helping is human, and lived experience becomes guidance.
Join Us
We're building more than a service, we're shaping a culture.
We're making real, experience-driven guidance accessible to everyone.
Together, we turn experience into growth.
Contact
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